{"id":120345,"date":"2024-02-17T06:44:00","date_gmt":"2024-02-17T05:44:00","guid":{"rendered":"https:\/\/hold.hu\/holdblog\/?p=120345"},"modified":"2024-02-16T13:37:26","modified_gmt":"2024-02-16T12:37:26","slug":"legertekesebb-marka-apple-samsung-tiktok","status":"publish","type":"post","link":"https:\/\/hold.hu\/holdblog\/legertekesebb-marka-apple-samsung-tiktok\/","title":{"rendered":"\u00d3ri\u00e1sbrandek: a klub, ahol K\u00edna m\u00e9g nem kapott helyet"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>A vil\u00e1ggazdas\u00e1g 100 leger\u0151sebb v\u00e1llalati brandje \u00f6sszeadva t\u00f6bb mint 5000 milli\u00e1rd doll\u00e1rnyi m\u00e1rka\u00e9rt\u00e9kkel* b\u00edr \u2013 \u00f6sszevet\u00e9sre indokolatlan egym\u00e1s mell\u00e9 \u00e1ll\u00edt\u00e1sk\u00e9nt: ez a 177 milli\u00e1rd doll\u00e1ros magyar \u00e9ves GDP 28-szorosa.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00c1br\u00e1nkon a legnagyobbak k\u00f6z\u00f6tt is legnagyobbak, a Brand Finance 2024 eleji gy\u0171jt\u00e9s\u00e9b\u0151l.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/hold.hu\/holdblog\/wp-content\/uploads\/2024\/02\/legertekesebb-marka-apple-samsung-tiktok-1.png\" rel=\"lightbox[120345]\"><img loading=\"lazy\" decoding=\"async\" width=\"835\" height=\"830\" src=\"https:\/\/hold.hu\/holdblog\/wp-content\/uploads\/2024\/02\/legertekesebb-marka-apple-samsung-tiktok-1.png\" alt=\"\" class=\"wp-image-120355\" style=\"width:588px;height:auto\" srcset=\"https:\/\/hold.hu\/holdblog\/wp-content\/uploads\/2024\/02\/legertekesebb-marka-apple-samsung-tiktok-1.png 835w, https:\/\/hold.hu\/holdblog\/wp-content\/uploads\/2024\/02\/legertekesebb-marka-apple-samsung-tiktok-1-300x298.png 300w, https:\/\/hold.hu\/holdblog\/wp-content\/uploads\/2024\/02\/legertekesebb-marka-apple-samsung-tiktok-1-150x150.png 150w, https:\/\/hold.hu\/holdblog\/wp-content\/uploads\/2024\/02\/legertekesebb-marka-apple-samsung-tiktok-1-768x763.png 768w\" sizes=\"auto, (max-width: 835px) 100vw, 835px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Amerika<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Megk\u00e9rd\u0151jelezhetetlen, hogy a vil\u00e1g \u2013 \u00e9s Amerika \u2013 leg\u00e9rt\u00e9kesebb m\u00e1rk\u00e1ja az 517 milli\u00e1rd doll\u00e1ros Apple. A tech\u00f3ri\u00e1s egy \u00e9v alatt 73,6 sz\u00e1zal\u00e9kot (!) er\u0151s\u00f6d\u00f6tt a mutat\u00f3ban.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c1zsia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Annak ellen\u00e9re, hogy K\u00edna h\u00fasz m\u00e1rk\u00e1val is jelen van a top 100-as list\u00e1n, r\u00e9gi\u00f3bont\u00e1sban megel\u0151zi \u0151t D\u00e9l-Korea, pontosabban a 99 milli\u00e1rd doll\u00e1ros \u00e9rt\u00e9k\u0171 Samsung brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6sszess\u00e9g\u00e9ben az \u00e1zsiai brandek jelent\u0151sen er\u0151s\u00f6dni tudtak az elm\u00falt \u00e9vekben. A k\u00ednai TikTok (a hazai megfelel\u0151j\u00e9vel, a Douyinnel egy\u00fctt) \u00e9rt\u00e9ke 84 milli\u00e1rd, m\u00edg a jap\u00e1n Toyota \u00e9s a Saudi Aramco m\u00e1rka\u00e9rt\u00e9ke 53 milli\u00e1rd, illetve 42 milli\u00e1rd doll\u00e1r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Eur\u00f3pa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Az \u00d6reg Kontinens leg\u00e9rt\u00e9kesebb m\u00e1rk\u00e1ja a n\u00e9met Deutsche Telekom 73 milli\u00e1rd doll\u00e1rral, m\u00edg a francia Louis Vuitton luxusdivath\u00e1zat 32 milli\u00e1rd doll\u00e1rra kalkul\u00e1lja a Brand Finance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">*M\u00e1rka\u00e9rt\u00e9k?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Brand Finance egy eg\u00e9sz f\u00f6ldh\u00f6zragadt k\u00e9plet alapj\u00e1n sz\u00e1molt:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>M\u00e1rkaer\u0151ss\u00e9g (teljes\u00edtm\u00e9ny, javak, befektet\u00e9sek) x M\u00e1rkakapcsolt jogd\u00edjak x M\u00e1rkabev\u00e9telek = M\u00e1rka\u00e9rt\u00e9k<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-wp-embed is-provider-holdblog wp-block-embed-holdblog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"AUZvKfDcWu\"><a href=\"https:\/\/hold.hu\/holdblog\/europa-vallalkozas-ceges-matuzsalem\/\">Eur\u00f3pai c\u00e9ges matuzs\u00e1lemek\u00a0<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Eur\u00f3pai c\u00e9ges matuzs\u00e1lemek\u00a0&#8221; &#8212; HOLDBLOG\" src=\"https:\/\/hold.hu\/holdblog\/europa-vallalkozas-ceges-matuzsalem\/embed\/#?secret=S7rWgHlcTe#?secret=AUZvKfDcWu\" data-secret=\"AUZvKfDcWu\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Bor\u00edt\u00f3k\u00e9p forr\u00e1sa: Getty Images\/Chung Sung-Jun <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A vil\u00e1ggazdas\u00e1g 100 leger\u0151sebb v\u00e1llalati brandje \u00f6sszeadva t\u00f6bb mint 5000 milli\u00e1rd doll\u00e1rnyi m\u00e1rka\u00e9rt\u00e9kkel* b\u00edr \u2013 \u00f6sszevet\u00e9sre indokolatlan egym\u00e1s mell\u00e9 \u00e1ll\u00edt\u00e1sk\u00e9nt: ez a 177 milli\u00e1rd doll\u00e1ros&#8230;<\/p>\n","protected":false},"author":261,"featured_media":120365,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3772],"tags":[3090,2609,2792,4091,2600,63,3615,3244,2869],"class_list":["post-120345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-befektetesek","tag-amerika","tag-apple","tag-del-korea","tag-g-7-2","tag-kina","tag-portfolioblogger","tag-samsung","tag-tiktok","tag-usa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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